We have always believed that it's possible to make money without being evil.

We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.

Optimism is important. You have to be a little silly about the goals you are going to set. There is a phrase I learned in college called, 'having a healthy disregard for the impossible.' That is a really good phrase. You should try to do things that most people would not do.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

You're probably on the right track if you feel like a sidewalk worm during a rainstorm.

Big companies have always needed and cooperated in areas where it made sense.

You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people.