The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that.

We have always believed that it's possible to make money without being evil.

You need to get one thing done well, or else you don't have permission to do anything else.

Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future. I try to focus on that: What is the future really going to be? And how do we create it? And how do we power our organization to really focus on that and really drive it at a high rate? When I was working on Android, I felt guilty. It wasn’t what we were working on, it was a start-up, and I felt guilty. That was stupid! It was the future.

Being negative is not how we make progress, and the most important things are not zero sum.

Small groups of people can have a really huge impact.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.