The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long ways from that.

You need to invent things and you need to get them to people. You need to commercialize those inventions. Obviously, the best way we've come up with doing that is through companies.

Always deliver more than expected.

If you ask an economist what’s driven economic growth, it’s been major advances in things that mattered - the mechanization of farming, mass manufacturing, things like that. The problem is, our society is not organized around doing that.

If your business is static, you're likely to have issues.

One of our big goals in search is to make search that really understands exactly what you want, understands everything in the world. As computer scientists, we call that artificial intelligence.

The ultimate search engine... would understand exactly what you mean and give back exactly what you want.