The "Be good" concept also comes up when we design our products. We want them to have positive social effects.

Technology should do the hard work so people can do the things that make them the happiest in life.

We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.

You're probably on the right track if you feel like a sidewalk worm during a rainstorm.

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that.

You can be serious without a suit

It's very hard to fail completely, if you aim high enough.