The "Be good" concept also comes up when we design our products. We want them to have positive social effects.

Computing is kind of a mess. Your computer doesn't know where you are. It doesn't know what you're doing. It doesn't know what you know.

Basically, our goal is to organize the world's information and to make it universally accessible and useful.

It is often easier to make progress on mega-ambitious dreams. ... Since no one else is crazy enough to do it, you have little competition.

Small groups of people can have a really huge impact.

It's very hard to fail completely, if you aim high enough.

Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.