We should be focusing on building things that do not exist.

We try to, when you come to Google, fulfill that need that you have as quickly as possible.

Our mission is to organize the world's information. Clearly, the more information we have when we do a search, the better it's going to work.

For a lot of companies, it's useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.

We're at maybe 1% of what is possible. Despite the faster change, we're still moving slow relative to the opportunities we have. I think a lot of that is because of the negativity... Every story I read is Google vs someone else. That's boring. We should be focusing on building the things that don't exist.

Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.

If you’re not doing some things that are crazy, then you’re doing the wrong things.