You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that.

One of our big goals in search is to make search that really understands exactly what you want, understands everything in the world. As computer scientists, we call that artificial intelligence.

You don't need to have a 100-person company to develop that idea.

I remember turning in my first assignment in elementary school using the computer and the teachers were kind of confused that I had printed it.

If you’re not doing some things that are crazy, then you’re doing the wrong things.

For a lot of companies, it's useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.