You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.

You're probably on the right track if you feel like a sidewalk worm during a rainstorm.

Especially in technology, we need revolutionary change, not incremental change.

My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that.

As we transition from one screen to multiscreens, Google has enormous opportunities to innovate and drive ever higher monetization. Just like Search in 2000.

Part of our brand is that we're pretty understated in what we do. If you look at other technology companies, they might preannounce things, and it will be a couple years before they really happen, and they don't happen in the way they said they would.

Always work hard on something uncomfortably exciting!