For a lot of companies, it's useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.

I feel like my job as CEO is always to be pushing people ahead.

Every story I read about Google is about us vs some other company, or something else, and I really don't find that interesting. We should be building great things that don't exist. Being negative is not how we make progress.

Google will fulfill its mission only when its search engine is AI-complete. You guys know what that means? That's artificial intelligence.

I remember turning in my first assignment in elementary school using the computer and the teachers were kind of confused that I had printed it.

Optimism is important. You have to be a little silly about the goals you are going to set. There is a phrase I learned in college called, 'having a healthy disregard for the impossible.' That is a really good phrase. You should try to do things that most people would not do.

...It's important to distinguish between "worry versus harm" when it came to privacy online.