For a lot of companies, it's useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.
Larry PageWe don't have as many managers as we should, but we would rather have too few than too many.
Larry PageIt is often easier to make progress on mega-ambitious dreams. ... Since no one else is crazy enough to do it, you have little competition.
Larry Page