We believe strongly that in the long term, we will be better served - as shareholders and in all other ways - by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company.

If you're changing the world, you're working on important things. You're excited to get up in the morning.

You’re going to have some very amazing capabilities in the economy. When we have computers that can do more and more jobs, it’s going to change how we think about work. There’s no way around that. You can’t wish it away.

We really care about our brand. We really want it to stand for high quality. We want people to be excited about it, for it to be fun.

Lots of companies don’t succeed over time. What do they fundamentally do wrong? They usually miss the future. I try to focus on that: What is the future really going to be? And how do we create it? And how do we power our organization to really focus on that and really drive it at a high rate? When I was working on Android, I felt guilty. It wasn’t what we were working on, it was a start-up, and I felt guilty. That was stupid! It was the future.

Most of us carry at least one device, all the time, every day. In fact many of us would feel naked without our smartphone. It's hardly surprising mobile search queries - and mobile commerce - are growing dramatically across the world.

If your business is static, you're likely to have issues.