When I look at founders and CEOs like Mark Zuckerberg at Facebook and Brian Chesky at Airbnb and Sebastian Thrun at Udacity, these are companies that are creating extraordinary social good and extraordinary economic and educational empowerment, all within with context of a for-profit model.

You can express your generosity in ways that are virtually limitless. This was what I wanted to convey in 'Giving 2.0' - that whether you have $10 or $10 million to give, if you identify the right opportunities and make the most of your resources, your impact can be tremendous.

Giving is a universal opportunity. Regardless of your age, profession, religion, income bracket, and background, you have the capacity to create change.

The fact that 35 percent of all American giving went to religious organizations in 2010 reflects how closely bound many of us are with our place of worship.

Philanthropy is often seen as society's risk capital. That means the onus is on philanthropists, nonprofit leaders and social entrepreneurs to innovate. But philanthropic innovation is not just about creating something new. It also means applying new thinking to old problems, processes and systems.

Shouldn't you put the same amount of effort into your giving as you might for your for-profit investments? After all, philanthropy is an investment, and one in which lives - not profits - are at stake.

ANYONE WHO GIVES ANYTHING—TIME, MONEY, EXPERIENCE, SKILLS, AND NETWORKS—IN ANY AMOUNT, TO CREATE A BETTER WORLD.