The Graff Hallucination is a sculptural masterpiece; a celebration of the miracle of coloured diamonds. For many years I have thought about creating a truly remarkable watch that illustrates our all-consuming passion for diamonds. The Hallucination has made my diamond dream a reality.
Laurence GraffI always believed, right from the beginning, if you're going to do something, do it the best. If you're going to work, you want to enjoy it-make a product that you really enjoy selling or owning.
Laurence GraffI can't draw. I can't paint. But what I can do is tell somebody else what to do. I'm a creator. I can tell an artist what to do. I can be behind the artist. I have the eye, so I can move things around. I can put stones together. I can match them.
Laurence GraffArt is like an avalanche being poured down your throat. You know it's going to crack, eventually it's going to go out of fashion. I wish there was much less happening. I wish there were fewer art dealers. I wish there were fewer auctions. I wish there were just two auctions a year.
Laurence GraffI'm attracted to the work of younger artists, and it's affordable compared to mature art, so you can take a chance much easier on a younger artist. I can't say that I've found an artist who I think is going to be the next Bacon or Warhol. You shouldn't have to do that really. You go forward, and you find something new.
Laurence GraffUnfortunately, some of the young talants are becoming fashionable. And anything that's fashionable can become unfashionable. So one has to watch that. And it's very easy today because there are so many events - art fairs, gallery openings, etcetera. In fact, that's another thing that concerns me, the quantity of gallery openings. In my office in London, I get back after a week, and I have 30 invitations. It's too much.
Laurence Graff