I'm a tough coach, but on the other side of that is me telling them to go all out, "because you're great, because I don't want you to fail, because you were born to do this and you have a dream."
Laurieann GibsonI think that there was a fad where everyone said, "I want you to create a signature step for my artist." The thing is, for me, music creates the step. The artist commands the step, you know?
Laurieann GibsonBack in the early days like for the Temptations, Supremes and Four Tops, artist development was alive in record companies. Every artist had a moment to develop the record visually. When the web took over and camera phones, it stripped the artists of the power to figure it out. So there's a need to bridge that gap and that's my job.
Laurieann Gibson