Execution is the job of the business leader.

Execution is the ability to mesh strategy with reality, align people with goals, and achieve the promised results.

Complexity has nothing to do with intelligence, simplicity does.

Execution is a systematic process of rigorously discussing hows and whats, tenaciously following through, and ensuring accountability.

If you can't describe your strategy in twenty minutes, simply and in plain language, you haven't got a plan. 'But,' people may say, 'I've got a complex strategy. It can't be reduced to a page.' That's nonsense. That's not a complex strategy. It's a complex thought about the strategy.

I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.

Execution is the job of the business leader.