The concept of who your audience is becomes more important than your site. Sometimes you can be commissioned to do a piece in Strasburg, and it works. Sometimes you're commissioned to do a piece somewhere else and it doesn't work, but then it moves to another city, the people embrace it, and becomes part of them. You just misjudged the needs of the people. Art is about giving people material and things to work with to fulfill whatever needs they have.

In my work, it's simultaneously realities, instead of parallel. Simultaneous avoids the problem of alternate reality. In parallel reality, there's always a hierarchy, and there doesn't necessarily have to be a hierarchy. When you're in a palace like Blenheim, you're supposed to be in awe - why not be in awe of something different than the stuff they're showing you? It's about finding your own existential place.

I'm not against art fairs, in fact this last one I even made money, but the concept is really disgusting. If you're that rich to be able to hang out for two or three days, you're certainly rich enough to get on a plane and go to Munich or Düsseldorf or wherever and see somebody's real show instead of this stuff just stacked around.

Once you know about a work of mine you own it. There's no way I can climb inside somebody's head and remove it.

Like the people that in the 60s or 70s claimed the "end of painting" - all they did was open up a whole new branch for painting. Happily, it doesn't work. It's not a reason for art. Closing something out is not a reason for something to exist.

Art history is fine. I mean, that's a discipline. Art history is art history, and you start from the beginning and you end up in artist in time. But art is a little bit different. Art is a conversation. And if there's no conversation, what the hell is it about?

In the digital world we live in, there is no pixel who thinks they're better than any other pixel. And there is no pixel that will not work with another pixel to produce something. And when two pixels come together and have children, they'll place any attention to what the color is and nobody says anything.