Failure is awesome. Failure means you tried something, you tested it, and you learned some things. Failure gives you the tools to move forward.
When it comes down to it, @Taskrabbit is about neighbors connecting with neighbors
Find people who believe the world will be better when your company succeeds. That's an incentive that money can never buy.
I wake up every morning and think to myself, 'How far can I push the company forward in the next 24 hours?