I wake up every morning and think to myself, 'How far can I push the company forward in the next 24 hours?
When it comes down to it, @Taskrabbit is about neighbors connecting with neighbors
Failure is awesome. Failure means you tried something, you tested it, and you learned some things. Failure gives you the tools to move forward.
Find people who believe the world will be better when your company succeeds. That's an incentive that money can never buy.