Storytelling, a primitive art, is as old as the beginning of mankind. People want to receive what's out there in the form of stories, not just facts, opinion, analysis.
Lee GutkindThe word 'creative' refers simply to the use of literary craft in presenting nonfictionโthat is, factually accurate prose about real people and eventsโin a compelling, vivid manner. To put it another way, creative nonfiction writers do not make things up; they make ideas and information that already exist more interesting and, often, more accessible.
Lee GutkindThe myth of objectivity made nonfiction increasingly unread. In feature articles, we could be playful in the opening and clever in the end but in the middle it was back to the boring basics.
Lee Gutkind