Then I went to UCLA - so of course I became a huge Bruin basketball fan... and later came to football.

The NFL today has bigger, stronger, bodies than ever, moving faster than ever, hitting a stationary object harder than ever before - so the physics of the hit have changed.

Now some alien force seems to have come and captured the Dodgers. I don't know what happened to my Dodgers.

Whatever fighting words you hear from the bargaining table, the reality is that with the new TV contract about to take effect and the incredibly lucrative ancillary revenue streams, both sides know we are on the verge of ushering in the most lucrative payday in the history of professional sports. The history of professional football is that nothing happens until the very last moment.

It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives.

When it came to football there was a certain age where I realized that my future in football was being a grease spot on the side of some bigger player.

As I write in my book, there is a misnomer that destroying another person's position is an effective and practical way to negotiate.