It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives.

It is soooooo necessary to get the basic skills, because by the time you graduate, undergraduate or graduate, that field would have totally changed from your first day of school.

We live in a niche world.

Then I went to UCLA - so of course I became a huge Bruin basketball fan... and later came to football.

The whole concept of negotiating is intimidating to many people.

There's never a benefit to bragging too much about a deal because the only sure thing is that I'm probably going to be dealing with that same general manager or that same person over and over again.

I love the values football can teach. It gives young people a sense of how to defer present gratification for future success, it teaches self-discipline, it teaches teamwork, it gives them a bonding experience that can be hard to find somewhere else, it teaches the ability to process large amounts of information and apply it in real time.