Work needs to be a reflection of your social values. You are how you work!

As I write in my book, there is a misnomer that destroying another person's position is an effective and practical way to negotiate.

Whatever fighting words you hear from the bargaining table, the reality is that with the new TV contract about to take effect and the incredibly lucrative ancillary revenue streams, both sides know we are on the verge of ushering in the most lucrative payday in the history of professional sports. The history of professional football is that nothing happens until the very last moment.

Now we're getting a whole generation of kids who have never had a football team in L.A., so they don't miss it and don't ask for it. It becomes self-perpetuating. They don't know what they're missing.

When it comes to holdouts, there's a presupposition that the player is some angry rebel who's defying authority and only cares about the money.

I have to say that it was a very strange experience when, later in life, I represented Byron Scott and was negotiating with West - whose picture I used to have over my bed! That took some getting used to.

When it came to football there was a certain age where I realized that my future in football was being a grease spot on the side of some bigger player.