Listeners instinctively detect that when we lower the usual pitch of our voice, we are sad, and when we raise it, we are angry or fearful.

Subliminal is about how we misinterpret our behavior because were unaware of what our unconscious minds are doing.

When we are in the grasp of illusion - or, for that matter, whenever we have a new idea - instead of searching for ways to prove our ideas wrong, we usually attempt to prove them correct. Psychologists call this the confirmation bias, and it presents a major impediment of our ability to break free from the misinterpretation of randomness.

Science has revealed a universe that is vast, ancient, violent, strange, and beautiful, a universe of almost infinite variety and possibility one in which time can end in a black hole, and conscious beings can evolve from a soup of minerals.

That's why successful people in every field are almost universally members of a certain set - the set of people who don't give up.

Nonverbal communication forms a social language that is in many ways richer and more fundamental than our words.

We believe that when we choose anything, judge a stranger and even fall in love, we understand the principal factors that influenced us. Very often nothing could be further from the truth. As a result, many of our most basic assumptions about ourselves, and society, are false.