Subliminal is about how we misinterpret our behavior because were unaware of what our unconscious minds are doing.
Leonard MlodinowSays Bargh: "We all hold dear idea that weยดre the captain of our own sould, and weยดre in charge, and itยดs a very scary feeling when we are not. In fact, thatยดs what psychosis is - the feeling of detachment from reality and that you are not in control, and thatยดs a very frightening feeling for anyone."
Leonard MlodinowWhen we are in the grasp of illusion - or, for that matter, whenever we have a new idea - instead of searching for ways to prove our ideas wrong, we usually attempt to prove them correct. Psychologists call this the confirmation bias, and it presents a major impediment of our ability to break free from the misinterpretation of randomness.
Leonard MlodinowWe also use our imagination and take shortcuts to fill gaps in patterns of nonvisual data. As with visual input, we draw conclusions and make judgments based on uncertain and incomplete information, and we conclude, when we are done analyzing the patterns, that out picture is clear and accurate. But is it?
Leonard Mlodinow