My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"
Les WexnerEntrepreneurs, guys that start businesses, grow with them. It's more painful than it would appear.
Les WexnerMy friends don't understand, whether it's belonging to a country club or playing golf, or whatever a vacation is, that should make you happy. And it's like, "No, happiness is much deeper." I think people have to struggle to find things that give them purpose, the real meaning. Why am I alive? Why did God bless me with these skills or these resources? What am I to do with them? If God just lets some person be very fortunate, let's say financially, it's kind of a funny God.
Les WexnerIn the '70s and '80s, the mentality of America was that everything was disposable. The notion of quality wasn't important.
Les Wexner