My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"

A woman at the Limited once asked me, 'Why do you work?' She said, 'You made a lot of money as a young man, so why are you still working?' I had never thought about it before. Forced to consider it, I told her, 'You know why? Because I think that if you stop to smell the roses, you'll get hit by a truck.

My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"

In the '70s and '80s, the mentality of America was that everything was disposable. The notion of quality wasn't important.

Humans are pack animals. In Biblical times, the great market cities in Europe or the United States, people want to be with other people. And in a way, the more that we're isolated, whether we're living on farms and we're only talking to our cell phone, the greater the need we have for group experience. So while people are saying that no one is going to go shopping because it's just inconvenient, and it's not as easy as buying online, why are people going to concerts? Why are people going to museums? Why are they going to sporting events?

I think finding the way in life is the hardest part. At every stage of life, every trial, every success, you know, you're going into some kind of fog. There isn't a plan that suddenly reveals itself, and you go, "Ta-da! Now I understand."

I think success is about purpose. People ask about success at different points in your life. As I look back, I think people that are successful feel good about what they are doing, and they can look back at what they've done and they feel good about it. People sometimes ask about success and they say, "What's your legacy?" and I say, "I think it's really a dumb question." I think the question is: What am I doing now? Do I feel good about myself? Am I proud of myself? Whatever purpose there is in life, I think success is about purpose. It's not about material things.