My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"

I think different societies, cultures, individuals, teams of people, make the world a better place. The founding fathers, they made New England, they made those 13 colonies. I don't know if they thought they were changing the world or just changing their world, but they did make the world a better place. Doctors that cure patients or cure diseases or make discoveries, they're making the world a better place. Can I make the world a better place by selling underpants? Not really. That's just the means. That gives me resources to try to make the world a better place.

My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"

My friends don't understand, whether it's belonging to a country club or playing golf, or whatever a vacation is, that should make you happy. And it's like, "No, happiness is much deeper." I think people have to struggle to find things that give them purpose, the real meaning. Why am I alive? Why did God bless me with these skills or these resources? What am I to do with them? If God just lets some person be very fortunate, let's say financially, it's kind of a funny God.

I think leaders lead themselves, but leaders have ideas and maybe they're visionary ideas. Probably today, people would say Steve Jobs was a visionary because he invented this little gadget, the cell phone. But he didn't invent cell phones, and he didn't design the cell phone. He just took a couple of ideas and put them together, and no one else put those same ideas together as successfully as he did. But he had something that he was trying to do that intrigued him, and he could do it very well.

My mom was terrific. I described my mom once. If fear was a color, she was color blind. Nothing frightened her. If I told her that I was going to take over General Motors, she'd say, "You can do it." Just the most preposterous things, ambitious things, she said, "You can do it."

My favorite leader is George Washington. Because he came from very modest circumstances. He wasn't the son of a plantation owner. He was the son of a farmer. He had no formal education, very frustrated. He started writing a diary when he was in his teens, and he wrote things like, "When I grow up, I want to be respected. When I grow up, I want to be successful. When I grow up, I want to know things." What I find fascinating about Washington is he wanted to make something of himself.