I think I'm determined. And I think if you're determined, you're right. Your behavior is exactly the same when you're stubborn, except then you're wrong. And so, there's times when I'm wrong, and I'd say, "Well, you were the dark side of determined." But I think determination, you know, it's like have an idea, think about the idea, the risks involved. What does it take to get from here to there? And then once you make the choice, you just keep going.
Les WexnerMy view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"
Les WexnerSometimes I wish I lived more in the day, but I'm happier thinking about tomorrow or the day after. The way I see it, there's always a new or next thing.
Les WexnerSociety can't wait. It's sad there are so many entrepreneurs, business successes and venture capitalists who give no thought to society.
Les Wexner"What would people say about you when you're gone?" That to me was a very important question. I thought about that for a couple of years and said, "What people say about you when you're gone doesn't matter. You're gone." What really matters is, "What do you say about yourself in the here and now? Are you proud of what you're doing?" If you had a short lease and it ended today, or it ends tomorrow, what would you wish you would have done? You better do it.
Les Wexner