A woman at the Limited once asked me, 'Why do you work?' She said, 'You made a lot of money as a young man, so why are you still working?' I had never thought about it before. Forced to consider it, I told her, 'You know why? Because I think that if you stop to smell the roses, you'll get hit by a truck.

I think different societies, cultures, individuals, teams of people, make the world a better place. The founding fathers, they made New England, they made those 13 colonies. I don't know if they thought they were changing the world or just changing their world, but they did make the world a better place. Doctors that cure patients or cure diseases or make discoveries, they're making the world a better place. Can I make the world a better place by selling underpants? Not really. That's just the means. That gives me resources to try to make the world a better place.

My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"

I was single for most of my life. The best thing that happened to me is my wife. I've got four kids. All of them go to Harvard. Much better than their dad. They're really bright kids.

You’re not going to be a 1.000 hitter all the time. You’re going to be more wrong than right. You just have to correct your errors as quickly, as economically, as possible.

If you keep your nose to the grindstone, you don't have any nose.

My mom was terrific. I described my mom once. If fear was a color, she was color blind. Nothing frightened her. If I told her that I was going to take over General Motors, she'd say, "You can do it." Just the most preposterous things, ambitious things, she said, "You can do it."