The risk of failure is a very personal thing. One of the quotes I like, I think this came from the famous basketball coach from California - John Wooden - is that, "Successful people - winners - do everything necessary to prepare to win, without the certainty of winning." Everybody would do everything necessary to prepare to win if winning was a certainty. So you're willing to put yourself out publicly and privately and say, "I'm going to do this."
Les WexnerMy favorite leader is George Washington. Because he came from very modest circumstances. He wasn't the son of a plantation owner. He was the son of a farmer. He had no formal education, very frustrated. He started writing a diary when he was in his teens, and he wrote things like, "When I grow up, I want to be respected. When I grow up, I want to be successful. When I grow up, I want to know things." What I find fascinating about Washington is he wanted to make something of himself.
Les WexnerI'm unhappy with the President Trump. I don't like his behavior, and I'm a Republican, and I don't like his policies because they're almost the antithesis of the American character of generosity, of charity, of welcoming, of helping, of taking risks. You think of the lives that were expended in World War I and World War II to help others, and they say now we'll draw up the bridge and we'll protect ourselves. We won't have a broader role in humanity.
Les WexnerMy friends don't understand, whether it's belonging to a country club or playing golf, or whatever a vacation is, that should make you happy. And it's like, "No, happiness is much deeper." I think people have to struggle to find things that give them purpose, the real meaning. Why am I alive? Why did God bless me with these skills or these resources? What am I to do with them? If God just lets some person be very fortunate, let's say financially, it's kind of a funny God.
Les WexnerMy view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"
Les WexnerYou have to keep being curious. The notion that the present is different than the past, and the future will be different than the present, and the present is past, as we say it. I think I, by nature, am an optimist. Maybe I was driven to escape from my childhood and to be something, create my own world or career the way I wanted it to be. And I keep doing that in very interesting ways.
Les Wexner