I think I'm determined. And I think if you're determined, you're right. Your behavior is exactly the same when you're stubborn, except then you're wrong. And so, there's times when I'm wrong, and I'd say, "Well, you were the dark side of determined." But I think determination, you know, it's like have an idea, think about the idea, the risks involved. What does it take to get from here to there? And then once you make the choice, you just keep going.
Les WexnerMy view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"
Les WexnerYouโre not going to be a 1.000 hitter all the time. Youโre going to be more wrong than right. You just have to correct your errors as quickly, as economically, as possible.
Les WexnerGrowing up, I knew you were supposed to have a profession - and something better than being a shopkeeper, which is what my parents were.
Les WexnerI think it's good to have your own selfish interests, whether it's liking chocolate ice cream or wanting a new car. It's just human nature is that. We have our own selfish interests. I think we have interests that go beyond our self to friends, to family first, maybe to friends, maybe to community. I think that's important to think about those spheres of influence that radiate from you.
Les Wexner