At that time when I was struggling with being successful in a financial way, people would say, "You should be very happy. Look how well you're doing financially," and I was struggling to find purpose, if you would. There's quote from Einstein that said, "Happiness and well-being are the ambitions of a pig." And I thought, "Boy, that's exactly how I feel."

Everything has a lifecycle. You have to believe it’s going to change.

The risk of failure is a very personal thing. One of the quotes I like, I think this came from the famous basketball coach from California - John Wooden - is that, "Successful people - winners - do everything necessary to prepare to win, without the certainty of winning." Everybody would do everything necessary to prepare to win if winning was a certainty. So you're willing to put yourself out publicly and privately and say, "I'm going to do this."

If you start painting yourself into a corner, life starts shutting down. There is always hopefully a next.

My mom was terrific. I described my mom once. If fear was a color, she was color blind. Nothing frightened her. If I told her that I was going to take over General Motors, she'd say, "You can do it." Just the most preposterous things, ambitious things, she said, "You can do it."

I think what I've tried to do is make the world a better place. I think that's what's really important. Nobody remembers who sold the most togas in Rome. In terms of legacy, people remember the great villains more than they remember the great heroes. So I think how you feel about yourself is the most significant question. What do you say about yourself when you put your head on the pillow? Are you really proud of what you're doing and the way you're doing it? I think it's really a fundamental question.

My view is that everything begins with the customer. If you know the customer, then you can match the merchandise and then you can market it. The marketing is kind of the icing. The foundation is the cake. That's the merchandise. Then the question is, "Do the customers want cake, or do they want cupcakes or donuts. What is it?"