More than illness or death, the American journalist fears standing alone against the whim of his owners or the prejudices of his audience. Deprive William Safire of the insignia of the New York Times, and he would have a hard time selling his truths to a weekly broadsheet in suburban Duluth.

Under the rules of a society that cannot distinguish between profit and profiteering, between money defined as necessity and money defined as luxury, murder is occasionally obligatory and always permissible.

Except in a few well-publicized instances (enough to lend credence to the iconography painted on the walls of the media), the rigorous practice of rugged individualism usually leads to poverty, ostracism and disgrace. The rugged individualist is too often mistaken for the misfit, the maverick, the spoilsport, the sore thumb.

To the United States the Third World often takes the form of a black woman who has been made pregnant in a moment of passion and who shows up one day in the reception room on the forty-ninth floor threatening to make a scene. The lawyers pay the woman off; sometimes uniformed guards accompany her to the elevators.

Seeing is believing, and if an American success is to count for anything in the world it must be clothed in the raiment of property. As often as not it isn't the money itself that means anything; it is the use of money as the currency of the soul.

Whether lawyer, politician or executive, the American who knows what's good for his career seeks an institutional rather than an individual identity. He becomes the man from NBC or IBM. The institutional imprint furnishes him with pension, meaning, proofs of existence. A man without a company name is a man without a country.

The national distrust of the contemplative temperament arises less from an innate Philistinism than from a suspicion of anything that cannot be counted, stuffed, framed or mounted over the fireplace in the den.