The future turns out to be something that you make instead of find. It isn't waiting for your arrival, either with an arrest warrant or a band, nor is it any further away than the next sentence, the next best guess, the next sketch for the painting of a life portrait that might become a masterpiece. The future is an empty canvas or a blank sheet of paper, and if you have the courage of your own thought and your own observation, you can make of it what you will.

Except in a few well-publicized instances (enough to lend credence to the iconography painted on the walls of the media), the rigorous practice of rugged individualism usually leads to poverty, ostracism and disgrace. The rugged individualist is too often mistaken for the misfit, the maverick, the spoilsport, the sore thumb.

Money is like fire, an element as little troubled by moralizing as earth, air and water. Men can employ it as a tool or they can dance around it as if it were the incarnation of a god. Money votes socialist or monarchist, finds a profit in pornography or translations from the Bible, commissions Rembrandt and underwrites the technology of Auschwitz. It acquires its meaning from the uses to which it is put.

Seeking the invisible through the imagery of the visible, the Americans never can get quite all the way to the end of the American dream.

The mystical nature of American consumption accounts for its joylessness. We spend a great deal of time in stores, but if we don't seem to take much pleasure in our buying, it's because we're engaged in the acts of sacrifice and self-definition. Abashed in the presence of expensive merchandise, we recognize ourselves . . . as suppliants admitted to a shrine.

[For American consumer society], the country's reserves of ignorance constitute a natural resource as precious as the Mississippi River or the long-lost herds of buffalo.

It is no accident that banks resemble temples, preferably Greek, and that the supplicants who come to perform the rites of deposit and withdrawal instinctively lower their voices into the registers of awe. Even the most junior tellers acquire within weeks of their employment the officiousness of hierophants tending an eternal flame.