One of the easiest ways to solve your problems is to look at how others have solved a similar problem. So, in this regard, we are using the same thinking of others.

I know a lot of great success stories of those who were excellent problem-solvers because they had found a need that they could fill well. As a result, they built organizations around them and those organizations had belief systems that could be described as a form of leadership.

During that time, I began writing and designing the propaganda that we distributed to the students who we were trying to convince to join us.

Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This is where they should spend the bulk of their energy.

Apple made tools that helped people express their creativity and Steve Jobs knew that so he told that story well. But Facebook makes tools that help people connect and Mark Zuckerberg is hardly a story-teller. Nevertheless, he's become a leader because his products do such a good job of solving a problem.

However, there's nothing more inspiring than a company that does solve problems and those problems are captured as part of a larger story.

Still, it formed one of my basic beliefs about success which is this: most of the time, success can be measured in terms of how much more than others you have of something that's in short supply. This includes money, reputation, respect, etc.