Apple makes computers and they have to be great at providing the product they promised every individual who wants to purchase from them. This is where they should spend the bulk of their energy.
Lewis SchiffI went to work at political consulting firms, graphic design and communications firms and ultimately, magazines. Today, my career is in the media business. And more specifically, I'm in the "words" side of the business as opposed to video or music.
Lewis SchiffIt's the "Success Paradox." When a set of behaviors has gotten you somewhere, you keep doing them even though the circumstances have changed.
Lewis SchiffHarkening back to a story about my grandfather, I was lucky to attend a great high school in New York, Bronx High School of Science, which has produced more Nobel prize winners than any other high school in America.
Lewis Schiff