in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.

Pitching was about fooling people, manipulating them, making them believe in something that ultimately wasn't there. Great pitching was great lying.

Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.

We plant a tree that won't be big enough to climb until we're too old to climb trees, we write constitutions to protect the rights of people who won't be born for another hundred years and may not be worth the trouble anyway, and we try to take care of our sick, though we all suffer from a disease for which there is no cure and no hope for one. We will not last and we know we will not - and still we write, carve, build, paint and plant to last. We are, it seems to me, very, very brave.

Change, like youth, is purely wasted on the young.

if you don't want to get old, don't mellow.

I think laughter may be a form of courage. As humans we sometimes stand tall and look into the sun and laugh, and I think we are never more brave than when we do that.