We plant a tree that won't be big enough to climb until we're too old to climb trees, we write constitutions to protect the rights of people who won't be born for another hundred years and may not be worth the trouble anyway, and we try to take care of our sick, though we all suffer from a disease for which there is no cure and no hope for one. We will not last and we know we will not - and still we write, carve, build, paint and plant to last. We are, it seems to me, very, very brave.
Linda EllerbeeWe tried to do the news without frills, without fluffy hairdos, without graphics. It does say something about our business that is not very pretty. It didn't matter how good the show was. What counted was money.
Linda Ellerbeein television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.
Linda Ellerbee