in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.
Linda EllerbeeThere is a gentle absurdity about Washington, D.C., and it is easy to develop affection for the place, if you can forget that the consequences of what goes on there are real, whereas what goes on there may not be.
Linda EllerbeeI think laughter may be a form of courage. As humans we sometimes stand tall and look into the sun and laugh, and I think we are never more brave than when we do that.
Linda EllerbeeMedia literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.
Linda Ellerbee