You can't rock the boat without being told you're off your rocker. Entrepreneurs' greatest asset is their contrarian way of thinking, their tendency to zig when others zag, to go in a new direction. But many people don't give themselves permission to get going for fear that they will be called crazy. I say not only is crazy a compliment, but if you're not called crazy when you start something new, then you're not thinking big enough!

You can't rock the boat without being told you're off your rocker. Entrepreneurs' greatest asset is their contrarian way of thinking, their tendency to zig when others zag, to go in a new direction. But many people don't give themselves permission to get going for fear that they will be called crazy. I say not only is crazy a compliment, but if you're not called crazy when you start something new, then you're not thinking big enough!

The first major issue you need to consider when focusing on today's workers: You have to know what motivates them. If you think it's primarily money, think again. The biggest single change in the workforce of the entrepreneurial age is the list of priorities workers bring to the job. Except paycheck there are new considerations: impact, freedom, quality of life. Employees today have higher expectations; they are looking for what I call "psychic equity". Make your workplace more entrepreneurial and flexible or find your workers fleeing to launch enterprises of their own.

Endeavor's partnership with Bain took off at just the right moment. We were embarking on our '3.0' organizational strategy, and thanks to the compelling analysis, entrepreneurial zeal and tireless commitment of our Bain team, we've emerged with a world-class plan. We look forward to continuing our high-impact work with Bain!

When Edison first started out with his "crazy" idea for the light bulb, skeptics were unmoved. They called Thomas Edison a con man and taunted him to prove his bulb could really work. Despite the naysayers, Edison pushed on, demonstrating the importance of sticking with his "crazy" idea which would go on to turn him into one of the world's most well-known entrepreneurs. The key here is to fan the foolish fire no matter what!

Products, profits, and paychecks are not enough anymore. These days, society cares how you treat your own workers. Customers want to know you promote the same values inside your walls as you do outside; job hunters want to know you care about them before they send in an application. Your culture is your brand. You need to create an organization where your employees believe in what you do.

Stalking is an underrated startup strategy.