In my experience, some of the biggest obstacles to becoming a successful entrepreneur aren't financial or structural - they are internal and psychological. It's important for dreamers to believe in themselves and their ideas, to fend off the skeptics and find others who will share in their dreams. Once you understand that being called "crazy" is a compliment, you realize that you can get beyond other people's opinions and zig when others zag.

Stalking is an underrated startup strategy.

Products, profits, and paychecks are not enough anymore. These days, society cares how you treat your own workers. Customers want to know you promote the same values inside your walls as you do outside; job hunters want to know you care about them before they send in an application. Your culture is your brand. You need to create an organization where your employees believe in what you do.

In my experience, some of the biggest obstacles to becoming a successful entrepreneur aren't financial or structural - they are internal and psychological. It's important for dreamers to believe in themselves and their ideas, to fend off the skeptics and find others who will share in their dreams. Once you understand that being called "crazy" is a compliment, you realize that you can get beyond other people's opinions and zig when others zag.

One of the biggest lessons when it comes to working with friends and family is to have the confidence to fire your mother-in-law if need be. The way to keep issues with loved ones out of the boardroom is to create what I call a start-up prenup, a document that puts the rights and responsibilities of each partner on paper. It's OK to start a business with those you love, but make sure you have a plan if the love goes away. But too often I've seen the dreadful alternative. My advice is formalize your partnership agreement.

The first major issue you need to consider when focusing on today's workers: You have to know what motivates them. If you think it's primarily money, think again. The biggest single change in the workforce of the entrepreneurial age is the list of priorities workers bring to the job. Except paycheck there are new considerations: impact, freedom, quality of life. Employees today have higher expectations; they are looking for what I call "psychic equity". Make your workplace more entrepreneurial and flexible or find your workers fleeing to launch enterprises of their own.

Today, entrepreneurs are at the forefront of a new era in which organizations put talent at the heart of their business models. And they have no choice. Having grown up surrounded by entrepreneurial freedoms, workers expect flexibility. They insist on collaboration. They demand meaning. Creating an environment that brings out the entrepreneurial instincts in your workforce - a worldview we might call "employeeship"- is key.