Products, profits, and paychecks are not enough anymore. These days, society cares how you treat your own workers. Customers want to know you promote the same values inside your walls as you do outside; job hunters want to know you care about them before they send in an application. Your culture is your brand. You need to create an organization where your employees believe in what you do.

Agile leaders encourage their teams to adjust and experiment constantly. In today's age of oversharing, the best leaders also have to be more open and accessible. To be effective, you also have to be aware of how others perceive you and cop to your flaws every now and then. One of the lesson to successful leadership may be quite challenging but very important. Expose yourself. Allow yourself to be vulnerable - less super and more human. These "Leadership 3.0" practices, as I call them, are critical to being an effective manager when you're getting started in today's world.

The first major issue you need to consider when focusing on today's workers: You have to know what motivates them. If you think it's primarily money, think again. The biggest single change in the workforce of the entrepreneurial age is the list of priorities workers bring to the job. Except paycheck there are new considerations: impact, freedom, quality of life. Employees today have higher expectations; they are looking for what I call "psychic equity". Make your workplace more entrepreneurial and flexible or find your workers fleeing to launch enterprises of their own.

Stalking is an underrated startup strategy.

The most important lesson of all: Go home. Make time for the ones you love. The easiest thing to think about living like an entrepreneur is that these skills apply to only one part of your life: your job. That's a mistake. In the same way that entrepreneurs are redefining many of the traditional rules of the workplace, they're also helping to break down one of the most stubborn boundaries of all, the one between work and family. While it's popular to say you can have either a successful career or a meaningful personal life, I'd like to suggest you can aim for both.

Endeavor's partnership with Bain took off at just the right moment. We were embarking on our '3.0' organizational strategy, and thanks to the compelling analysis, entrepreneurial zeal and tireless commitment of our Bain team, we've emerged with a world-class plan. We look forward to continuing our high-impact work with Bain!

If you're not called crazy when you launch something new, it means you're not thinking BIG enough.