Products, profits, and paychecks are not enough anymore. These days, society cares how you treat your own workers. Customers want to know you promote the same values inside your walls as you do outside; job hunters want to know you care about them before they send in an application. Your culture is your brand. You need to create an organization where your employees believe in what you do.

Endeavor's partnership with Bain took off at just the right moment. We were embarking on our '3.0' organizational strategy, and thanks to the compelling analysis, entrepreneurial zeal and tireless commitment of our Bain team, we've emerged with a world-class plan. We look forward to continuing our high-impact work with Bain!

Crazy is a compliment.

In my experience, some of the biggest obstacles to becoming a successful entrepreneur aren't financial or structural - they are internal and psychological. It's important for dreamers to believe in themselves and their ideas, to fend off the skeptics and find others who will share in their dreams. Once you understand that being called "crazy" is a compliment, you realize that you can get beyond other people's opinions and zig when others zag.

Stalking is an underrated startup strategy.

You can't rock the boat without being told you're off your rocker. Entrepreneurs' greatest asset is their contrarian way of thinking, their tendency to zig when others zag, to go in a new direction. But many people don't give themselves permission to get going for fear that they will be called crazy. I say not only is crazy a compliment, but if you're not called crazy when you start something new, then you're not thinking big enough!

The most important lesson of all: Go home. Make time for the ones you love. The easiest thing to think about living like an entrepreneur is that these skills apply to only one part of your life: your job. That's a mistake. In the same way that entrepreneurs are redefining many of the traditional rules of the workplace, they're also helping to break down one of the most stubborn boundaries of all, the one between work and family. While it's popular to say you can have either a successful career or a meaningful personal life, I'd like to suggest you can aim for both.