I mean, I'm not a contrarian.

If a character dies, you should feel that. If a character accomplishes something, you should feel that. That's where you try to find that balance. It's impossible to articulate, as you go through it. You just have to recognize it.

I mean, I'm not a contrarian.

One of the things that's driving films in a particular direction is that the after market value of them is dropping really fast and in many segments of it, not just DVDs. Pay television is dropping.

The amount of piracy is extraordinary. People don't realize how big it is.

We've never pulled from the toy line. We've always pulled from the mythology. What's great is there's so much mythology, so there's always stuff to pull from that. It never lines up perfectly for a movie; it's just like adapting a book or anything else, you know? But you come up with things to create, you come up with different ideas, but fundamentally the ideas always start from the mythology.

Our world faces incredible economic uncertainty. The notion of what is a super power has evolved, and who actually can carry what muscle has changed.