One of the things that's driving films in a particular direction is that the after market value of them is dropping really fast and in many segments of it, not just DVDs. Pay television is dropping.
Lorenzo di BonaventuraAs a producer, I try to bring as many nice people as I can to insure that there's no screaming, there's no shouting, there's no bullying. The more of those kind of people that you can bring together, the better the experience everyone has on set.
Lorenzo di BonaventuraMy experience is that you can't possibly win against whatever the tidal wave is that's coming at you.
Lorenzo di BonaventuraOur world faces incredible economic uncertainty. The notion of what is a super power has evolved, and who actually can carry what muscle has changed.
Lorenzo di BonaventuraWe've never pulled from the toy line. We've always pulled from the mythology. What's great is there's so much mythology, so there's always stuff to pull from that. It never lines up perfectly for a movie; it's just like adapting a book or anything else, you know? But you come up with things to create, you come up with different ideas, but fundamentally the ideas always start from the mythology.
Lorenzo di Bonaventura