One of the things that's driving films in a particular direction is that the after market value of them is dropping really fast and in many segments of it, not just DVDs. Pay television is dropping.

As a producer, I try to bring as many nice people as I can to insure that there's no screaming, there's no shouting, there's no bullying. The more of those kind of people that you can bring together, the better the experience everyone has on set.

As a filmmaker you have to keep asking yourself the question are we really going to impress them [audience] either by the wow factor, the intelligence factor, the I didn't see that coming factor?

I mean, I'm not a contrarian.

We've never pulled from the toy line. We've always pulled from the mythology. What's great is there's so much mythology, so there's always stuff to pull from that. It never lines up perfectly for a movie; it's just like adapting a book or anything else, you know? But you come up with things to create, you come up with different ideas, but fundamentally the ideas always start from the mythology.

The amount of piracy is extraordinary. People don't realize how big it is.

I'm not looking for is the audience going to like it [the film during the first screening] or not. I want to hear somebody try to poke a hole in it. I want to hear why they saw the logic was flawed or why that scene was not believable.