One of the things that's driving films in a particular direction is that the after market value of them is dropping really fast and in many segments of it, not just DVDs. Pay television is dropping.
Lorenzo di BonaventuraI think when you're doing something cutting edge like 'The Matrix,' it might mean when everybody's saying 'no' that you're really on the right track.
Lorenzo di BonaventuraWe've never pulled from the toy line. We've always pulled from the mythology. What's great is there's so much mythology, so there's always stuff to pull from that. It never lines up perfectly for a movie; it's just like adapting a book or anything else, you know? But you come up with things to create, you come up with different ideas, but fundamentally the ideas always start from the mythology.
Lorenzo di BonaventuraI used to do a stunt in almost every movie. When I became an executive, all the insurance guys freaked out.
Lorenzo di Bonaventura