Our world faces incredible economic uncertainty. The notion of what is a super power has evolved, and who actually can carry what muscle has changed.

I think what's fun of making a Transformers movie is that it gets to be all of the above. I think, thematically, this movie is ... because of the third movie, you can ask questions in this movie you couldn't ask in the previous films. Like I was referring to the fact that they were abandoned by humans in the previous film; their attitude is different, so we've been able to tackle different themes.

One of the things that's driving films in a particular direction is that the after market value of them is dropping really fast and in many segments of it, not just DVDs. Pay television is dropping.

As a filmmaker you have to keep asking yourself the question are we really going to impress them [audience] either by the wow factor, the intelligence factor, the I didn't see that coming factor?

The action pictures I've been typically involved with, when somebody gets punched, you really feel the punching, and when somebody gets shot, you really feel the shot.

I'm not looking for is the audience going to like it [the film during the first screening] or not. I want to hear somebody try to poke a hole in it. I want to hear why they saw the logic was flawed or why that scene was not believable.

My experience is that you can't possibly win against whatever the tidal wave is that's coming at you.