I always recommend, if you can, to patent or protect whatever your idea is. If you can't, you have to make your best judgment. Sometimes people don't get anywhere because they sit on something, so afraid to reveal it. And yet, in the reverse, sometimes if you expose something too widely, you can risk losing it.
Lori GreinerIve been making products for so long, I have a gut feel for what is right - what will work and what wont. I can tell instantly if its a hero or a zero.
Lori Greiner