Whatseems to take place outside ideology (to be precise, in the street), in reality takes place in ideology. What really takes place in ideology seems therefore to take place outside it. That is why those who are in ideology believe themselves by definition outside ideology: one of the effects of ideology is the practical denegation of the ideological character of ideology by ideology: ideology never says, 'I am ideological.'
Louis AlthusserIn the battle that is philosophy all the techniques of war, including looting and camouflage, are permissible.
Louis AlthusserThe economic class struggle is a struggle against inessanlty intensified exploitation: not only against the brutal material form of exploitation, capitalism's tendency to reduce wages, and against the class 'techniques' for increasing productivity... but also around the question of the technical-social division of labor that prevails om enterprises, and against bourgeois ideology and repression.
Louis AlthusserRelations of production are first reproduced by the materiality of the processes of production and circulation. But it should not be forgotten that ideological relations are immediately present in these same processes.
Louis AlthusserIn truth, ideology has very little to do with 'consciousness', even supposing this term to have an unambiguous meaning. It is profoundly unconscious, even when it presents itself in a reflected form.
Louis Althusser