Ideology represents the imaginary relationship of individuals to their real conditions of existence.
Louis AlthusserOccasionally, the whole class struggle may be summed up in the struggle for one word against another word. Certain words struggle amongst themselves as enemies. Other words are the site of an ambiguity: the stake in a decisive but undecided battle
Louis AlthusserIt is characteristic of ideology to impose self-evident facts as self-evident facts.
Louis AlthusserOne of the goals of philosophy is wage theoretical battle. That is why we can say that every thesis is always, by its very nature, an antithesis. A thesis is only ever put forward in opposition to another thesis, or in defence of a new one.
Louis AlthusserRelations of production are first reproduced by the materiality of the processes of production and circulation. But it should not be forgotten that ideological relations are immediately present in these same processes.
Louis AlthusserWhatseems to take place outside ideology (to be precise, in the street), in reality takes place in ideology. What really takes place in ideology seems therefore to take place outside it. That is why those who are in ideology believe themselves by definition outside ideology: one of the effects of ideology is the practical denegation of the ideological character of ideology by ideology: ideology never says, 'I am ideological.'
Louis Althusser