In truth, ideology has very little to do with 'consciousness', even supposing this term to have an unambiguous meaning. It is profoundly unconscious, even when it presents itself in a reflected form.

Whatseems to take place outside ideology (to be precise, in the street), in reality takes place in ideology. What really takes place in ideology seems therefore to take place outside it. That is why those who are in ideology believe themselves by definition outside ideology: one of the effects of ideology is the practical denegation of the ideological character of ideology by ideology: ideology never says, 'I am ideological.'

Relations of production are first reproduced by the materiality of the processes of production and circulation. But it should not be forgotten that ideological relations are immediately present in these same processes.

What art makes us see, and therefore gives to us in the form of 'seeing', 'perceiving' and 'feeling' (which is not the form of knowing,) is the ideology from which it is born, in which it bathes, from which it detaches itself as art, and which it alludes.

Ideology represents the imaginary relationship of individuals to their real conditions of existence.

Occasionally, the whole class struggle may be summed up in the struggle for one word against another word. Certain words struggle amongst themselves as enemies. Other words are the site of an ambiguity: the stake in a decisive but undecided battle

It is characteristic of ideology to impose self-evident facts as self-evident facts.