Ideology represents the imaginary relationship of individuals to their real conditions of existence.
Louis AlthusserOccasionally, the whole class struggle may be summed up in the struggle for one word against another word. Certain words struggle amongst themselves as enemies. Other words are the site of an ambiguity: the stake in a decisive but undecided battle
Louis AlthusserIn truth, ideology has very little to do with 'consciousness', even supposing this term to have an unambiguous meaning. It is profoundly unconscious, even when it presents itself in a reflected form.
Louis AlthusserIdeology... is indispensable in any society if men are to be formed, transformed and equipped to respond to the demands of their conditions of existence.
Louis Althusser