For the kind of places I've written for and the kind of writing that I've done, the general way to think about your audience is to think about somebody who's like yourself, but in a completely different discipline.
Louis MenandI'm not one of the people who has a kind of scholarly hat and writes in a certain way for an academic audience and then puts on a public intellectual hat and writes a different way for a different kind of readership. I generally write the way I write, no matter what and it seems to have worked for me.
Louis MenandI don't really usually push an agenda, and I don't feel that my main job is to persuade people of something. My main job is to help them think about something.
Louis MenandNever be afraid to try something new. Remember, amateurs built the ark; professionals built the Titanic. Never, btw, ask that androgynous paper clip anything. S/he is just a stooge for management, leading you down more rabbit holes of options for things called Wizards, Macros, Templates, and Cascading Style Sheets.
Louis Menand