The style of kindness has changed.

If you want to be in with a gang then you have to go along with hiding people's things.

Bullying behaviour can be communicated via text, mobile phones, internet, social networking sites, forums. But we can't limit it because these messages are then reinforced by television which glamorises yelling, swearing and vulgar behaviour as the way to walk the red carpet of acceptance.

Tribalism has become trendy.

Her iron will won international respect. Her unabashed femininity gained women's. Margaret Thatcher was a lady's lady.

The style of kindness has changed.

AAB actively campaigns to reduce aggression and counter bullying by creating peaceful campaigns such as Cyberkind.