It is not the fault of the entrepreneurs that the consumers,the people, the common man,prefer liquor to Bibles and detective stories to serious books, and that governments prefer guns to butter. The entrepreneur does not make greater profits in selling bad things than in selling good things. His profits are the greater the better he succeeds in providing the consumers with those things they ask for most intensely.
Ludwig von MisesThe development of capitalism consists in everyone having the right to serve the consumer better or more cheaply.
Ludwig von MisesThe causes of all panics, crashes and depressions can be summed up in only four words: the misuse of credit.
Ludwig von MisesThe concept of a 'just' or 'fair' price is devoid of any scientific meaning; it is a disguise for wishes, a striving for a state of affairs different from reality.
Ludwig von Mises