World is not designed for you to win; it's designed to be played. It's designed for you to play your position until a certain point, when you get a chance to actually do some good, make a statement, get on your soapbox and say something.
Lupe Fiasco360 deals are the new things of the industry. It's not about selling records; it's about selling T-shirts, getting a piece of your publishing, getting a piece of your touring, and all these other kind of properties.
Lupe Fiasco